GDPR Privacy Notice
We take your privacy seriously. This privacy notice explains how we collect, use, and protect your personal data when you interact with premierinnhome.com, which is operated and managed by Silentnight Group Limited on behalf of Premier Inn, a brand owned by Whitbread PLC.
Who We Are
This website is operated by:
Silentnight Group Limited Long Ing Business Park, Long Ing Lane, Barnoldswick, Lancashire, BB18 6BJ (“we”, “us”, “our” – acting as data processor)
On behalf of:
Whitbread PLC Whitbread Court, Houghton Hall Business Park, Porz Avenue, Dunstable, Bedfordshire, LU5 5XE (“we”, “us”, “our” – acting as data controller)
If you have any questions about this privacy notice or wish to exercise your data protection rights, please contact our Data Protection Officer:
Email: privacyofficer@whitbread.com
When This Notice Applies
This privacy policy applies to personal data collected when you:
Visit or use
Purchase products via the website
Interact with the brand, for example, through customer service
Contact us by email, phone, or online form
Enter promotions or competitions
Apply for a job or supply products/services to us
What Data We Collect
We may collect:
Your name, billing and delivery address, phone number, email address
Order history and payment information (securely processed)
Marketing preferences
Details of your enquiries, complaints, or communications
Technical and usage information, such as IP address, browser details, and interaction with the site
CCTV images if visiting our physical showrooms
In checkout, we may share some personal data with Klarna to assess your eligibility for payment options. This is subject to Klarna’s own privacy policy.
Why We Use Your Data
We process your data to:
Complete orders and deliver products
Provide customer support
Improve website functionality and customer experience
Send you marketing (where consent is given)
Prevent fraud and meet legal obligations
Administer competitions and promotions
Process job applications (if applicable)
Lawful Basis for Processing
We rely on:
Performance of contract
– e.g., to fulfil an order
Legal obligations
– e.g., for fraud prevention
Legitimate interests
– to manage the site and improve our services
Consent
– for marketing and optional features (you can withdraw this at any time)
Sharing Your Data
We may share your personal data with:
Delivery and logistics partners
Technology and hosting providers
Klarna (if used at checkout)
Legal and regulatory bodies where required
Whitbread PLC and authorised third parties where appropriate
All partners are contractually required to handle your data securely and in line with applicable laws.
How Long We Keep Your Data
We only retain your personal data for as long as necessary. Typically, this is up to 7 years after your last interaction with us for legal, financial, and customer service reasons.
Your Rights
You have the right to:
Access the personal data we hold about you
Request correction or deletion of your data
Object to or restrict processing
Withdraw consent for marketing
Request data portability
Lodge a complaint with the
Information Commissioner’s Office (ICO)
Information Commissioner's Office Wycliffe House, Water Lane, Wilmslow, SK9 5AF
Data Security and Transfers
Your personal data is stored within the European Economic Area (EEA). We use SSL encryption and secure servers to protect your information. Any international transfers of data will only occur under adequate safeguards.
How to Contact Us
For questions or to exercise your rights, contact:
Data Protection Officer Whitbread Customer Services Email: privacyofficer@whitbread.com
In order to offer you Klarna’s payment methods, we might in the checkout pass your personal data in the form of contact and order details to Klarna, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with Klarna’s own privacy notice.