Privacy Policy - Premier Inn At Home

GDPR Privacy Notice

PremierInnAtHome.com is operated and managed by Silentnight Group Limited on behalf of Premier Inn, a brand owned by Whitbread PLC. We take your privacy seriously. This privacy notice explains how we collect, use, and protect your personal data when you interact with our website. Premier Inn at Home products are fulfilled by trusted partners:

Beds, mattresses, and headboards

are manufactured and fulfilled by

Silentnight Group Limited, with customer service also handled by Silentnight.
Bedding

—including pillows, pillow protectors, duvets, and mattress protectors—are manufactured and fulfilled by

Sartex Quilts & Textiles Limited, with customer service provided by Sartex.

Each partner is responsible for the manufacturing, delivery, and support of their respective product categories, ensuring a seamless experience from order to aftercare

Who We Are

This website is operated by:

Silentnight Group Limited Long Ing Business Park, Long Ing Lane, Barnoldswick, Lancashire, BB18 6BJ (“we”, “us”, “our” – acting as data controller)

On behalf of:

Whitbread PLC Whitbread Court, Houghton Hall Business Park, Porz Avenue, Dunstable, Bedfordshire, LU5 5XE

If you have any questions about this privacy notice or wish to exercise your data protection rights, please contact our Data Protection Officer: Email: dpo@silentnight.co.uk

For data related to your premierinn.com hotel stay please contact Privacyofficer@whitbread.com

When This Notice Applies

This privacy policy only applies to personal data related to premierinnathome.com which is collected when you:

Visit or use www.premierinnathome.com
Purchase products via the website
Interact with the brand, for example, through customer service
Contact us by email, phone, or online form
Enter promotions or competitions
Apply for a job or supply products/services to us

What Data We Collect

We may collect:

Your name, billing and delivery address, phone number, email address
Order history and payment information (securely processed)
Marketing preferences
Details of your enquiries, complaints, or communications
Technical and usage information, such as IP address, browser details, and interaction with the site
CCTV images if visiting our physical showrooms

In checkout, we may share some personal data with Klarna to assess your eligibility for payment options. This is subject to Klarna’s own privacy policy.

Why We Use Your Data

We process your data to:

Complete orders and deliver products
Provide customer support
Improve website functionality and customer experience
Send you marketing (where consent is given)
Prevent fraud and meet legal obligations
Administer competitions and promotions
Process job applications (if applicable)

Lawful Basis for Processing

We rely on:

Performance of contract – e.g., to fulfil an order
Legal obligations – e.g., for fraud prevention
Legitimate interests – to manage the site and improve our services
Consent – for marketing and optional features (you can withdraw this at any time)

Sharing Your Data

We may share your personal data with trusted partners to ensure smooth service delivery and compliance with legal obligations. These include:

Sartex Quilts & Textiles Limited
– to fulfil orders for bedding items such as pillows, pillow protectors, duvets, and mattress protectors
Delivery and logistics partners
– to manage shipping and delivery of your purchases
Technology and hosting providers
– to support our digital platforms and infrastructure
Klarna
– if you choose Klarna as your payment method at checkout
Legal and regulatory bodies
– when required by law or regulation
Whitbread PLC and authorised third parties
– where appropriate for business operations
Loyalty and referral programme providers
– such as “Refer a Friend” software

All partners are contractually obligated to handle your data securely and in accordance with applicable data protection laws.

How Long We Keep Your Data

We only retain your personal data for as long as necessary. Typically, this is up to 7 years after your last interaction with us for legal, financial, and customer service reasons.

Your Rights

You have the right to:

Access the personal data we hold about you
Request correction or deletion of your data
Object to or restrict processing
Withdraw consent for marketing
Request data portability
Lodge a complaint with the Information Commissioner’s Office (ICO)

Information Commissioner's Office Wycliffe House, Water Lane, Wilmslow, SK9 5AF

Data Security and Transfers

Your personal data is stored within the European Economic Area (EEA). We use SSL encryption and secure servers to protect your information. Any international transfers of data will only occur under adequate safeguards.

How to Contact Us

For questions or to exercise your rights, contact:

Data Protection Officer: Silentnight Email: dpo@silentnight.co.uk